Loesch CEO expresses market confidence ahead of ProSweets
With ProSweets just around the corner, editor Neill Barston catches up exclusively with Dr Thomas Cord, CEO of Loesch, ahead of its appearance at the show.
Delivering updates to some of its key equipment lines is set to form the major focus of activity for the Loesch team, according to CEO Thomas Cord.
Speaking to Confectionery Production, he explained the business has enjoyed a strong response to its present wrapping lines. He confirmed the latest showcase will be on its RCB-HS wrapping head machine for hermetically sealing chocolate, in addition to the firm’s LTM-Duo die-fold system handling smaller confectionery items.
On the RCB-HS equipment line, he said that customers had offered valuable feedback on initial prototype versions, that have now been enhanced even further for the latest incarnation of its product.
Dr Cord, (pictured left with Christoph Krombholz said: “This past year has been a very successful one for Loesch, having set our focus on serving the packaging and wrapping markets. Making the decision to join the business was a particularly easy one for me, as I had known it for many years, and the business has some of the best market experts. I think the achievements we have had have been down to several areas, including continuing to maintain our share with around 70% of our sales coming from larger projects based on primary and secondary packaging and carton machinery.
“As a result we have become a one-stop-shop for customers,” explained the CEO. On the most pressing trends of the moment, he explained that its R series had been developed directly in response to growing demand for hermetically sealing packaging systems that offer products maximum protection and aid with keeping them as fresh as possible.
In addition, he said the company has been placing significant focus in terms of working with packaging material suppliers using biodegradable material, meeting growing demand for environmental packaging.
Reflecting on last year’s ProSweets, he believed that 2018’s event had proved particularly memorable. He said: “I think that it was a very interesting show and it is one that we have really benefitted from. We made a lot of really good connections with customers which has helped sales, which has made it an important event for us. “Normally when we have attended major trade fair such as Interpack, we would expect to see a lot of technical people at such shows, but with ProSweets we have seen people from right across businesses and management within the industry.”