Brazilian pavilion offers expanded range of confectioners at ISM
The Brazilian pavilion at this year’s ISM trade fair at Cologne, Germany, has been expanded to include a total of 17 confectionery companies representing the country.
As the delegation’s organisers explain, there have been significant investments of more than $630 million in the nation’s sweets and snacks sector between 2012-2017. This has included new factories, expansion of existing units and advanced machinery.
The Brazilian Pavilion will comprise confectionery, biscuit, pasta, and cake companies and is organized by ABICAB (Brazilian Chocolate, Peanuts and Candies Industry Association) and ABIMAPI (Brazilian Biscuits, Pasta and Industrialized Breads & Cakes) with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The Brazilian confectionery exports have been achieving exceptional growth as a result of significant investments made by the companies, overcoming difficulties in the international market.
From January to November 2018, Brazilian confectionery sales to the foreign market grew 40.5% in volume and 37.5% in value, compared to the same period in 2017. By 2017, the industry’s sales abroad had already grown 19.44% in value compared to 2016.
“Confectionery companies’ investments in new lines, innovation, traceability, and healthier products (much demanded by today’s consumer) enabled a higher sophistication of Brazilian products and thus new consumers were reached in new markets and in those where we are traditionally present”, says Ubiracy Fonsêca, president of ABICAB.
“The industry is also benefiting from the rebirth of quality cocoa production, which is done sustainably, protecting our forests. Thanks to this combination of factors, Brazilian companies will bring to ISM 2019 a portfolio of sophisticated and quality products, and also with genuinely Brazilian flavours”, adds Fonsêca.
Recent awards received by Brazilian companies in international competitions are another indicator that significant investments are generating results. The most recent award was won by Divine Chocolates’, that released the chocolate bar FOR FIT with 47% cocoa and Whey protein + isolated soy protein (7.5g protein in 25g), winner of the Most Innovative Chocolate Award at Yummex 2018 in October in Dubai.Hall 3.1, stands C31-E38 – at ISM 2019
= The Brazilian Pavilion – Hall 3.1, stands C31-E38 – at ISM 2019, Cologne, January 27 to 30.