A. Salman Amin appointed pladis global CEO

Snacking company pladis has appointed A. Salman Amin as global CEO. Salman will be taking over the leadership officially in February.

Salman’s career has spanned 30 years and three continents, most recently global chief operating officer, Global Commercial Division for SC Johnson & Son where he was accountable for all categories and geographies. During his time there, Salman was successful in rejuvenating their portfolio of global brands, building a world class marketing organisation, accelerating innovation speed to market, driving growth in operating profit margins, and leading a programme of cultural transformation that empowered people to “play to win”.

Murat Ulker, chairman of Yildiz Holding, said: “pladis is just over two years old and already we’re fast becoming a global snacking leader. With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.”

Salman will begin immersing himself in the culture of pladis, meeting colleagues and customers, before formulating his global strategy for the business. He will build on pladis’ focus to strategically diversify its global brand, McVitie’s, alongside Ulker and a range of Godiva chocolates exclusively for consumer-packaged goods channels and core markets. He will also focus on inspiring a global workforce to capitalise on ever-changing, multi-channel, dynamic environments.

Commenting on his appointment, Salman said: “I’ve built a career on seeking out opportunities to rewrite the rules, diversify and be part of consumer evolution. At pladis we have the opportunity to make our local favourites global stars, and share the heritage of our biscuits and confectionery with the world. I’m looking forward to joining my new colleagues as we embark on this journey together.”

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