Haribo to build first US production facility
Fruit gum and liquorice brand Haribo is to build its first manufacturing facility in the US after agreeing to acquire land in Wisconsin.
Haribo will build the facility on the property in Kenosha County, which is scheduled to start production in 2020.
“The decision to build a manufacturing facility in Wisconsin is of great importance for the Haribo Group,” says Hans Guido Riegel, managing partner of the Haribo Group. “Haribo of America is the fastest growing sugar confectionery business in the USA, hence the strategic importance of our manufacturing facility to commence production in 2020.”
Rick LaBerge, Executive Vice President and COO at Haribo of America, adds, “Haribo has already been in the process of selecting a location for a first manufacturing facility in the USA for several years. In an elaborate process, we have examined many different sites. We are very excited to announce this important decision today.”
Wes Saber, executive vice president and CFO at Haribo of America, notes, “As we are embarking on building one of the largest facilities in the confectionery industry this location provides ideal conditions to further grow Haribo’s successful business in the USA.”
Haribo operates 16 production facilities across Europe and employs nearly 7,000 people globally. Worldwide, 100 million Haribo Gold Bears alone are produced daily.