Chocolate coated pretzel brand, Flipz, has moved to deliver a collaboration with US brand Dunkin, for a limited spice doughnut flavoured limited edition to meet seasonal demand, writes Neill Barston. 

Its emergence comes as the broader industry appears to be favouring a number of key crossovers in markets, as consumers seek an ever-more elaborate range of flavours.

This latest special edition series combines Flipz’ signature sweet-and-salty crunch with the pumpkin and warm spice flavors of Dunkin’s beloved Pumpkin Cake Doughnut. 

The collaboration furthers Flipz’ mission to ‘Flipz the script’ on everyday snacking, turning familiar indulgence into a playful, craveable snacking experience. Whether you’re hosting friends and family, enjoying a night in or looking for an afternoon pick-me-up alongside your favorite Dunkin’ beverage, Flipz Pumpkin Spice Donut-Flavored Covered Pretzels offer a delicious way to celebrate the season.

“Pumpkin spice has evolved from a seasonal trend to a cultural phenomenon,” said Shivani Arora, Marketing Director, pladis Americas. “By partnering with Dunkin’, we’re bringing together two fan-favorite brands to give consumers a new way to enjoy one of fall’s most celebratory flavors. This limited-time flavor delivers the perfect balance of sweet, salty and seasonal indulgence.”

“Dunkin’ fans look forward to pumpkin season every year, and we’re excited to bring the taste of our Pumpkin Cake Donut to the snack aisle through this collaboration with Flipz,” said Brian Gilbert, Vice President of Retail Business Development, Inspire Brands. “Together, we’ve created a sweet-and-salty snack that offers another delicious way to enjoy one of fall’s most iconic flavors.”