Smarter, better packaging

The Raw Chocolate Company has launched its Raw Chocolate Snacks in new upgraded livery. Two years in the making, the design not only looks smarter, but it also behaves smarter too.

The packs, which have a matt finish and a silky soft feel, also preserves the product better; the free standing, zip-loc bags maintain the integrity of the product better than previous packaging.

More over, with a fully printed pouch, the Raw Chocolate Company has been able to eliminate the need for paper stickers. This will prevent 1300kg of paper going to landfill and also reduce the overall weight of the package, hence further reducing CO2 emissions from production and transport. The plastic used for the pouch is also recyclable at household recycling centres throughout the UK.

Kris McGowan, marketing manager, explains: “This initial launch shows the direction we are going in this year and how we attack every problem – a multi-faceted win-win-win solution. Our Raw Chocolate Bars and Make Your Own range will also get the same treatment in coming months – a smarter look and feel coupled with lower environmental impact and better preservation of the product. We couldn’t be more proud and happy, we’ve been working on this for a long time.”