Orkla partners with PepsiCo

Orkla ASA has signed an agreement with PepsiCo to become the primary go-to-market partner for PepsiCo’s juice, cereals and snack products in the Nordics, including the brands Quaker and Lay’s.

The move expands Orkla’s partnership with PepsiCo in the Nordics; the new agreement covers PepsiCo snacks in Norway, Sweden and Finland.

“The distribution agreement with PepsiCo is an important step for Orkla in order to become a leading branded consumer goods company. Partnering with PepsiCo’s global brands, Orkla will build stronger presence in the breakfast market and the snacks category,” says Peter A. Ruzicka, president and CEO of Orkla ASA.

Björn Bernemann, general manager for PepsiCo Nordics, adds: “The Nordic markets are very important for PepsiCo and the announcement of our partnership with Orkla marks a step-change for our business. Since we began operations here more than 25 years ago, we’ve gone from strength-to-strength and today we see many more growth opportunities for our brands. In Orkla we have found a partner with shared values, a complementary portfolio and an excellent go-to-market organisation. Together we are perfectly positioned to drive growth in the Nordics.”

Under the new agreement, which takes effect 1 January 2016, Orkla Confectionery & Snacks will cover PepsiCo’s snack brands.

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