Folding box board

Sappi Speciality Papers has announced the introduction of atelier, a new concept in folding box board (FBB) that broadens it’s offering in terms of both width and depth of coated virgin fibre carton boards for the packaging market.

Atelier, a hybrid FBB product, is available in weights from 220gsm to 350gsm and is being produced at the company’s Maastricht mill. Atelier is a multi-ply board produced on a single wire board machine that delivers the ultimate in brightness, purity and gloss with a silk touch and feel and unrivalled bulk, according to the manufacturer.

“This introduction is part of Sappi’s ongoing strategy to increase its production of speciality products in response to growing market demand,” explains Thomas Kratochwill, director sales and marketing specialities.

“Ten years ago, we entered the carton board market and set out to revolutionise it with the Sappi Algro Design family of SBB carton board, which is still growing at double-digit rates today,” says Lars Scheidweiler, product group manager Rigid Packaging of Sappi Europe.

“Now we are going to do it again with Atelier. The new Sappi FBB combines our signature bright-white finish with the rigidity and strength required in a folding box board to deliver perfect functionality with any type of carton board printing, converting, finishing or post-production handling that can be imagined. We are extremely excited to be bringing this new hybrid FBB to our European customers.”
To introduce Atelier properly to brand owners, converters, finishers, design agencies and the media, Sappi Europe has designed and produced a sample book with the theme ‘brilliance meets function’.
“We wanted something entirely unique that appeals to the emotions representing the innovation that went into the development of atelier and the new opportunities it offers to the packaging market,” adds Scheidweiler.