New Cargill marketing director

Cargill’s cocoa & chocolate business has appointed Niklas Andersson as marketing and communications director for Europe, Middle East and Africa (EMEA) and Asia.

Andersson joins Cargill from Corbion where he was marketing director for Purac, Corbion’s food business, leading their global marketing team. However he has spent the majority of his career with Unilever in a variety of roles including marketing director, Food Solutions for Central and Eastern Europe.

Commenting on his new role Andersson says: “I am extremely pleased to join Cargill at such an exciting time – the cocoa and chocolate business is growing geographically and continues to get closer to customers.

“I am looking forward to applying my experience of B2B and B2C marketing, brand building and innovation to the company. In today’s fast-paced business world, the business to business angle needs to be increasingly consumer-oriented; we need to utilize Cargill’s food expertise and market knowledge to better anticipate consumer needs so we can best serve our customers.”

Andersson reports directly to Emiel van Dijk, sales and marketing director of Cargill Cocoa & Chocolate, who adds: “Niklas brings with him a wealth of expertise around marketing and innovation and an exceptional knowledge of the European food industry and its challenges. This will create real value for our customers, by building even stronger relationships with them and supporting their product and innovation goals.”