DKSH supports Hershey’s expansion into Malaysia

29 May 2012 – DKSH is supporting Hershey’s market expansion in Malaysia. DKSH will provide sales, distribution, trade marketing, merchandising, and logistics services for Hershey’s range of chocolates, such as Hershey’s Kisses, chocolate bars, nuggets, and pearls, chocolate related grocery products as well as Bubble Yum gum.

The collaboration, commencing 1 June is an extension of DKSH’s recent partnership with Hershey’s in Singapore to reach out to the highly promising market in South East Asia. Hershey’s will leverage on DKSH’s extensive capillary distribution network to expand into all sales channels such as modern and general trades, convenience stores, petrol kiosks, pharmacies and other related channels throughout Malaysia and Brunei.