Nestle strengthens e-commerce leadership in Europe

26 March 2012 – Nestlé is strengthening its e-commerce offering in Europe, giving consumers a new way to buy customised chocolates in Spain.

Díselo con Chocolate, or ‘Say it with Chocolate’, builds on experience from other Nestlé e-commerce innovations Maison Cailler, BabyNes and Nespresso.

Consumers can use the new Spanish website to choose their own personalised selection of Nestlé Caja Roja praline chocolates.

They can further customise their purchase by picking their preferred packaging, choosing designs for inside and outside the box, and deciding on gift wrapping.

The praline chocolates are delivered to the consumer within 72 hours.

Growing consumer trend

“Innovation is a priority for Nestlé,” says Bernard Meunier, chief executive officer for Nestlé Spain.

“The Díselo con Chocolate initiative illustrates the potential of a growing consumer trend towards customisation and buying products and services online.

“It is something that is unique and exclusive for Spanish customers,” he adds.

Choosing the style

Consumers first choose either a tray or twisted wrapper assortment of freshly-made pralines, which are made at Nestlé’s factory in La Penilla de Cayón in Spain.

Praline assortments are from Nestlé Spain’s existing Caja Roja chocolate range.

Users then select the packaging style and size of the boxes which range from 180g to 900g. They personalise the outside of box by choosing pre-selected graphics.

Inside the box, users can select a ‘pop-up’ design, write their message and choose the style of gift wrapper.