Inventive British confectionery firm, Hames Chocolates has stepped-up its spooky season preparations, and is expanding its Solid Milk Chocolate Assorted Halloween Shapes, reports Neill Barston.

As the business observed, they are available in a 100g recyclable stand-up pouch, the new Halloween mixed pouch features assorted solid milk chocolate pumpkins, bats and skulls, designed to deliver strong on-shelf standout and drive seasonal impulse sales.

The business was among companies attending this year’s World Confectionery Conference, having previously gained a best new product award for of event during its staging in Brussels. (Watch our exclusive video of this year’s event below). 

Launching for Halloween 2026, the product is supplied in an outer of nine, with a wholesale price of £2.40 per pouch and an RRP of £3.50 per pouch. The range has been developed to support retailers looking to build engaging Halloween fixtures with products that offer fun, quality and accessible seasonal appeal.

With Halloween falling on a weekend in 2026, Hames Chocolates sees a strong opportunity for confectionery formats that support multiple shopper missions, from trick-or-treating and family sharing to party bowls, gifting and seasonal nights in.

Bold Halloween packaging and recognisable seasonal shapes ensure strong impact in seasonal bays, gifting displays, till points and secondary sitings, while the 100g pouch format offers retailers a flexible line that can work across both planned and impulse purchase occasions.

Carol Oldbury, CEO at Hames Chocolates, said: “Halloween has become an increasingly important retail moment, with shoppers looking for products that deliver fun, theatre and value, as well as strong quality cues.

“Our new Solid Milk Chocolate Assorted Halloween Shapes have been developed to help retailers maximise the seasonal opportunity with a product that is easy to merchandise, visually engaging and suited to a range of Halloween occasions. From trick-or-treating to family sharing and weekend hosting, it is a format designed to work hard in store while giving shoppers an accessible, fun and high-quality seasonal treat.”

Made using Rainforest Alliance mass balance cocoa and packed in a 100% recyclable pouch, the product also supports growing demand for seasonal confectionery with more considered sourcing and packaging credentials.