Fifty years of Swizzels Cherry and Orange Double Dips sees special edition

One of the UK’s most fondly-regarded confectionery brands, Swizzels cherry and orange Double Dip is marking its 50th anniversary, with a special Triple Dip edition, reports Neill Barston.

The classic confectionery series was a staple of many British school playgrounds of the 1980s, and the emergence of a new edition marking its five decades in production, taps into a growing wave of nostalgia for food ranges that has swept global markets across categories. 

As the manufacturer confirmed, the new Triple Dip includes three sour sherbet flavours – strawberry, apple and blue raspberry – along with the Swizzelstick for dipping. With an RRP of £0.50p, the latest addition to Swizzels countline range features bold new packaging set to stand out on counter tops and appeal to those seeking a sour twist on a nostalgic product.

Among key leaders of countline sugar confectionery, the company continues to add novelty products to its range, appealing to demand for low-cost treats from trusted brands. The category is currently worth £69m, making it a key focus for retailers.

Clare Newton, trade and shopper marketing manager at Swizzels, confirmed its retro range has retained its place in the market.

She said: “Double Dip has been loved for generations and this timeless treat is just as popular today. With sour confectionery in high demand, creating a Triple Dip that leans into this trend felt like the perfect way to mark 50 years since Double Dip first launched.

“Both products are vegan-friendly and affordable, appealing to a wide range of consumers and enabling retailers to bring something new to their novelty offerings. Whether shoppers are seeking to be transported to childhood trips to the corner shop with Double Dip or are hearing about the product for the first time in the form of Triple Dip, the brand is a must-stock for retailers looking to drive novelty sales and capitalise on the nostalgia and sour trends in the category.”