Kocoatrait aims to set new global standard on on-pack labelling of cadmium and lead

India’s fast-rising Kocoatrait confectionery brand has made a claimed industry-first move in stating the level of trace heavy metals contained within its ranges on the front of product packaging, in a bid to drive consumer awareness, writes Neill Barston.

As the company noted, the decision has been driven by a desire to empower shoppers in their choices, with the issue of safety levels recently coming under the microscope in consumer reports in the US this month.

The Indian business has launched two new variants today—Green Tea, Yuzu & Pineapple, and White Vegan Strawberry—Kocoatrait tests their products based the FSSAI prescribed maximum limits for metal contaminants and takes an unprecedented step in empowering consumers to make healthier, more informed chocolate choices.

As global concerns about health and environmental impact intensify, Kocoatrait continues to lead the charge in innovation, ensuring that its products meet the highest standards of safety and sustainability. This latest initiative aligns seamlessly with Kocoatrait’s unwavering commitment to transparency and its mission to set new benchmarks in the chocolate industry.

The issue of heavy metals in food products, particularly in chocolate, has garnered significant attention. Consumers are increasingly concerned about the origins of raw materials and their potential health impacts.

Recognising this, Kocoatrait is not just adhering to stringent safety regulations but is going above and beyond by prominently displaying heavy metal content on its packaging—a rare practice in the food industry and the 1st in India in chocolates. This move aims to build trust and foster a deeper connection with consumers who value their health and seek brands that prioritize their well-being. Kocoatrait now publishes Cadmium and Lead levels in their new chocolate bars packaging.

L. Nitin Chordia, founder of Kocoatrait, said: “Our commitment to sustainability is more than just eco-friendly practices; it’s about equipping our consumers with the knowledge they need to make choices that resonate with their values and health priorities. By transparently sharing the heavy metal content in our chocolates, we are setting a new standard in consumer empowerment. We believe this is the future of responsible consumerism.”