US Haribo teams crack sweet record with World’s largest gummy mosaic

An ultimate sweet treat has been created in the US, as fans gain a Guinness World Record for the largest ever gummy candy mosaic, building a 353.1 square foot (32.8 square metre) image of the classic Goldbear mascot, writes Neill Barston.

It was created by a total of 300 company associates and friends at the University of Wisconsin-Parkside in Kenosha, Wisconsin, near the firm’s American production facilities, as part of a major debut fan art competition.

The mega mosaic, part of the #HOWIHARIBO initiative, included over 150,000 individual sweets that were laid entirely by hand, with support from the surrounding community, including the Boys and Girls Club of Kenosha, with the combined team eager to gain a world record.

As the company explained to Confectionery Production, the group’s artwork took four hours to complete and used custom acrylic 12”x12” trays inlaid with the printed design that participants followed like paint-by-numbers using Haribo gummies. This activity not only brought out the creative side of the participants but served as an interactive and
fun experience that reflected the company’s mission to inspire a sense of fun and enjoyment.

“Haribo has inspired moments of childlike happiness for consumers for over 100 years, whether they’re eating,sharing or – in many cases – playing with our tasty, fun, and colourful gummies,” said Seth Klugherz, Vice President of Marketing at HARIBO of America. “We’ve seen countless ways our consumers have felt like kids again while playing with our over 25 varieties of Haribo treats like Goldbears, Starmix and Twin Snakes, and it inspired us to create our own remarkable version of gummi art. We hope this larger-than-life mosaic brings smiles to our fans’ faces and encourages them to continue to show us their creativity through the #HOWiHARIBO contest in 2024.”

As the brand noted, it hoped that the team’s achievement will inspire fans around the world to be as creative as they can, with its campaign running until September 2024, encouraging entrants to share their own efforts as part of the scheme. It is offering a $5000 cash prize and further company merchandising, with details available at howiharibo.com