Fruit Up natural sweetener for fruit jellies

Fruit Up is a natural fruit sweetener from WILD with an appealing sweetness profile and proven nutritional value, for the use in the manufacture of fruit jellies.

With Fruit Up, WILD continues its focus in the field of natural products, providing genuine value-added ingredients for the confectionery industry.
The innovative fruit jelly concept, based on fruit sweetener, caters to consumers’ desire for products with natural ingredients. Even in the sweet category, consumers continue to seek out products that are both natural and nutritious. With its low glycemic index, Fruit Up is ideal for fruit jellies. The product is a 100 per cent natural unique composition of different fruit concentrates. Its sweetening intensity is similar to regular sugar. It has no intrinsic flavour but creates a naturally sweet sensation in the final product.
Fruit Up was developed to remain stable in the final product, and its addition eliminates the need for conventional sweeteners. While developing Fruit Up technology, WILD ensured there would be no problems for fruit jelly manufacturers in using the sweetener in existing production facilities.