Expanding coverage into UAE
Flavour and fragrance company, Givaudan, has opened a new, expanded technical centre and regional offices in Dubai, United Arab Emirates.
For the first time customers from across the region will benefit from local access to Givaudan’s savoury and snacks flavour creation and application capabilities.
Drawing on an in-depth understanding of local tastes and consumer preferences, the expansion of Givaudan’s facilities in Dubai will bring closer collaboration with customers in creating and applying flavours for the Middle Eastern markets.
The new state-of-the-art facilities are responding to growing demand for flavours from developing markets. The new technical centre in Dubai is part of the company’s overall strategy of increasing its sales in developing markets.
Henning Hartnacke, president Europe, Africa, Middle East Flavours, says:
“Givaudan is already touching the lives of millions of consumers in the Middle East with delighting flavours every day. With this significant investment, we are now offering food manufacturers and food service companies the full range of our creation and application services from within the Middle East.
“Building on the passion of our people for food and flavours, we are sharing our profound understanding of Middle Eastern consumers and local taste preferences. In close collaboration with our customers, we can now develop new flavours faster and respond immediately to shifting market trends.”
