advertising
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Industry calls on Boris Johnson to extend consultation on banning online ads for high fat and sugar ranges
The UK’s Food and Drink Federation has joined major brands including Mars Wrigley, Mondelez International, Haribo and pladis in calling on British Prime Minister Boris Johnson to extend government consultation on banning online advertising of foods high in fat, sugar and salt, writes Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability
UK Government consults on banning online ads for foods high in sugar, fat and salt
The UK government has launched a new consultation on proposals to ban online adverts for foods high in fat, sugar and salt within food ranges including confectionery, to tackle the obesity crisis, and encourage greater levels of fitness.
Business news, Cocoa & chocolate, Ingredients, Processing, Regulatory, Sustainability
BDSI speaks out against a ban on confectionery advertising to tackle obesity
The Federal Association of the German Confectionery Industry (BDSI) has spoken out against calls made for a ban on advertising products in the sector, arguing that such a move would not prove effective in tackling obesity, reports Neill Barston.
Business news, Cocoa & chocolate, Food safety, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Food and Drink Federation criticises government’s ‘missed opportunity’ on tackling obesity
The UK’s Food and Drink Federation has labelled the government’s new plans to tackle obesity amid the coronavirus crisis as a “missed opportunity” that penalises the sector, including manufacturers of confectionery and snacks ranges. Neill Barston reports.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Christmas confectionery marketing goes into overdrive
With deadlines looming for our festive edition of the magazine, this will be a relatively short, but hopefully sweet update from myself this week.