advertising
Mars Wrigley backs both England and Scotland with its Euro 2020 Snickers campaign
With the pandemic-delayed Euro 2020 football championships in full flow, Mars Wrigley UK has unveiled a timely Snickers chocolate series campaign as it sponsors England and Scotland in the tournament, writes Neill Barston.
Mars steps up to help deliver greater industry gender equality
A key news development this week that seen Mars step up become a vice chair at the Unstereotype Alliance campaigning for gender equality in media advertising has to be welcomed as an extremely positive move.
Mars named as vice chair of Unstereotype Alliance gender equality initiative
The Unstereotype Alliance, aiming to promote gender and social equality through its shared approach to advertising, has named Mars, Incorporated as its vice chair, writes Neill Barston.
Business news, Cocoa & chocolate, Regulatory, Sustainability
German confectionery study finds consumers still rate Easter as a key treating period
As Easter rapidly approaches, Germany’s confectionery body, the BDSI’s latest survey revealed that 84% of the population enjoy giving sweets as a seasonal gift, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Regulatory, Sustainability
pladis launches multi-million ad campaign for McVitie’s brand
UK-headquartered snacking brand pladis has just launched a key £3 million campaign, ‘Too Good Not to Share’, for its bestselling McVitie’s biscuit brand.
Industry calls on Boris Johnson to extend consultation on banning online ads for high fat and sugar ranges
The UK’s Food and Drink Federation has joined major brands including Mars Wrigley, Mondelez International, Haribo and pladis in calling on British Prime Minister Boris Johnson to extend government consultation on banning online advertising of foods high in fat, sugar and salt, writes Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability
UK Government consults on banning online ads for foods high in sugar, fat and salt
The UK government has launched a new consultation on proposals to ban online adverts for foods high in fat, sugar and salt within food ranges including confectionery, to tackle the obesity crisis, and encourage greater levels of fitness.
Business news, Cocoa & chocolate, Ingredients, Processing, Regulatory, Sustainability
BDSI speaks out against a ban on confectionery advertising to tackle obesity
The Federal Association of the German Confectionery Industry (BDSI) has spoken out against calls made for a ban on advertising products in the sector, arguing that such a move would not prove effective in tackling obesity, reports Neill Barston.
Business news, Cocoa & chocolate, Food safety, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability
Food and Drink Federation criticises government’s ‘missed opportunity’ on tackling obesity
The UK’s Food and Drink Federation has labelled the government’s new plans to tackle obesity amid the coronavirus crisis as a “missed opportunity” that penalises the sector, including manufacturers of confectionery and snacks ranges. Neill Barston reports.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Christmas confectionery marketing goes into overdrive
With deadlines looming for our festive edition of the magazine, this will be a relatively short, but hopefully sweet update from myself this week.