Choc on Choc and Rocky brands redesign

21 February 2011 – BrandOpus, has won the prestigious gold and bronze awards at the Design Effectiveness Awards (DEA), for its redesign of the Choc on Choc and Rocky brands respectively. Since the revamp, Choc on Choc online sales have soared by 50 per cent to half a million pounds and Waitrose increased its Christmas order by 600 per cent, after the Easter order sold out in just four weeks.

BrandOpus transformed Choc on Choc by visually redefining the product, exploring the naming and personality. The new design showcased the brand’s heritage and its distinctive new and patented way of fashioning high quality Belgian chocolate. To clarify the product range the number of packaging formats was reduced to five, with the capability to add a special occasion product, such as Easter and Christmas, via seasonal tags. This allowed for a structural new product development strategy.