Hotel Chocolat offers personalised features with latest series
Hotel Chocolat's latest gifting series. Pic: Hotel Chocolat
A bold move has been unveiled by premium confectionery brand Hotel Chocolat, as it reveals its latest series of gifting box lines, ahead of the key Easter season, writes Neill Barston.
Notably, as the UK-based business explained, it has continued to develop its offerings over the past two decades, with its latest series being made available in three-piece, through to 58-piece selections.
As the firm observed, its latest series, which is released through British retailers from today, aims to tap into rising consumer demand for thoughtful, individual gifts. It is has been developed to provide something for all tastes and budgets, with the series priced from £5.
Underlining its drive to create something that is a little out of the ordinary, its Love Match flavour profiles enable customers to tailor to individual tastes, as well as options for complimentary message wraps given the chance for a final personal touch. As the company’s own studies found, providing such elements was widely appreciated by shoppers.
Teresa Peck, Head of Global Category Strategy at Hotel Chocolat, welcomred the new range.
She said: “It’s a bold decision to remove our recognised Sleekster and H-Boxes that our customers come back for, but the gifting landscape has changed. Ultimately, if we want to stay leaders in premium chocolate gifting, we have to continue being inventors and not become scared of change – especially when it’s change for good.”
“We’ve listened to what customers want when buying a chocolate gift. We tick the top two boxes of consumers wanting to gift a brand that has a good reputation (47%) and high-quality ingredients (46%).¹ The third most important factor was the feeling associated with it, as 45% want to give something that’s elevated and not an everyday treat.¹ Our research showed there isn’t a clear price bracket consumers typical stick to when buying chocolate presents. So, our goal was to create the complete chocolate gift at multiple price points to ensure accessibility for everyone.”
Layered with little discoveries, the ALL-NEW range makes the reveal every bit as memorable as the taste. Inside, each box presents Hotel Chocolat’s ‘more cacao, less sugar’ creations. The larger boxes share recipe and ingredient stories tucked beneath each lid.
