Major launches planned for Givaudan at Fi Europe in Paris

Taste and wellbeing group, Givaudan, is set to unveil a number of functional solutions for the confectionery, snacks and wider food sector at this year’s fie event in Paris, as the show marks its 30th anniversary, reports Neill Barston.

The event, which is being staged between 2-4 December in Paris, will see more than 1,500 businesses descend on the Expo Porte de Versaille venue, with a host of innovations anticipated across its three days.

For its part, Guivaudan is anticipated to show the synergy between its ingredients, colours and flavours, in delivering product ranges that have quality and can meet a broad range of requirements.

As the company’s research has shown, around 57% of global consumers are now turning to functional or fortified food and beverages, and 74% of these have increased their intake in the past six months, reflecting strong momentum towards health and wellbeing through nutrition.

Givaudan is well positioned to help brands bring wellbeing benefits through its botanical expertise, while also offering unmatched taste and colour capabilities to create products that consumers love and feel are like a treat.

Moreover, as the company noted, for its latest offerings it drew  inspiration from its latest Moods & Emotions 2.0 research to guide the selection of ingredients, colours and flavours.

This proprietary study, involving 76,000 consumers across 13 European countries, uses behavioural data to reveal how different sensory cues influence mood states and emotional expectations. These insights helped shape concepts that bring to life Givaudan’s philosophy of ‘taste the goodness, feel the benefits’, ensuring each creation delivers both delight and emotional resonance. By decoding emotional associations, Givaudan helps brands align more precisely with consumer expectations and perceptions, ultimately increasing product liking and delivering more delightful experiences.

Advanced product offerings
At Fi Europe 2025, Givaudan will present concepts inspired by evolving consumer expectations, including its gut-friendly puffed snacks featuring Oatwell with oat beta-glucans for fibre content and green banana powder, cheese flavouring and paprika colour.

There will also be chocolate creations range from plant-based to dark and white varieties, crafted with nature’s finest ingredients such as yerba maté, açaí, ginger, blueberry and lemon. Naturally coloured with Vegebrite and Michroma and safflower, they deliver rich flavour, they are said to offer uplifting notes and delightful crunchy textures for a multi-sensory experience.

In addition, the company is also showcasing a high-protein bar built on crunchy soy crispies and natural ingredients such as acerola, rosemary, raspberry and matcha. Coloured with Vegebrite Michroma and beetroot for natural vibrancy, Visitors will also be able to try colourful brownies featuring botanicals such as acerola.

The business is also due to deliver a presentation on 2 December,  at 1:30 p.m. in the Exhibitor Showcase Theatre, 40A104. This explores how to enhance functional beverages that taste and look great but also deliver immediate, perceivable wellbeing effects, through the powerful synergy of science-backed botanicals, flavours, and colours. Learn more at www.givaudan.com/taste-wellbeing.

Company major investment 
The company’s latest Fi Europe showcase comes in the wake of a major investment of  CHF 187 million into opening a new advanced  liquids production facility in Reading, Ohio.

This spans 24,000 square metres within a total reserved land area of more than 100,000 square metres to accommodate future growth, as it continues to grow its global operations.

“This new facility represents our largest investment in the US in many years, demonstrating the importance of the market to Givaudan and to the food and beverage industry. It is a tangible example of Givaudan’s 2030 strategy in action, strengthening our market and operational presence, extending customer reach, and advancing sustainable, innovative solutions that consumers love,” said Gilles Andrier, Chief Executive Officer.