Monty Bojangles hits the big screen with Everyman partnership
UK confectionery brand Monty Bojangles has embarked on a key sector partnership with the Everyman cinema group, which will has spawned its first-ever screen advert to mark the occasion, reports, Neill Barston.
The venture has been taken on as the ambitious premium chocolate group has sought to cement its place in a competitive British market, with its creative marketing move aiming to capture the imagination of a younger generation of film goers.
The partnership is the longest-running of its kind for the brand, starting this month and running for 12 weeks, which will see Monty Bojangles appear at all 49 of Everyman’s sites across London and the UK.
Guests will be able to enjoy an award-winning Monty Bojangles chocolatey truffle included alongside every hot drink served.
Sally Fenton, CMO at Monty Bojangles welcomed the initiative as a chance to engage with consumers and build brand loyalty.
She said: “At Monty Bojangles, we hold five brand pillars close to our heart – Wonder, Magnificence, Curiosity, Adventure and Playfulness.
“The Everyman experience is perfectly aligned with these values, making this partnership a truly natural fit. We couldn’t be more excited to see our truffles sparkle on the big screen in two brand-new cinema adverts – bringing a sprinkle of Monty magic to audiences across the country. With the winter months upon us, there is no better pairing than a Monty Bojangles chocolatey truffle with a comforting hot drink, making the cinema experience even more indulgent.
“This collaboration is about delivering a truly delicious experience for our fans, while also giving new audiences the chance to discover Monty Bojangles for the very first time. It is the centerpiece of our largest media campaign to date, underlining our commitment to continued growth and delighting chocolate lovers everywhere.”
As the business added, the collaboration will also be celebrated with a nationwide competition hosted on everymancinema.com, offering entrants the chance to win a luxury treehouse stay alongside a bundle of Monty Bojangles award-winning truffles.
