Ferrero aims for heroic performance from Keebler’s special edition Superman Fudge Stripes
The Ferrero stand, featuring its portfolio including its Keebler brand, made a strong impression with launches for Nutella, and now Fudge Stripes for Keebler. Pic: Neill Barston
Ferrero has become the latest confectionery company in the US to engage with major movie tie-ins, as its Keebler brand strikes a significant partnership with the much-anticipated new Warner Brothers Superman movie, writes Neill Barston.
The brand is hoping for a heroic reception to its limited edition Keebler Superman Fudge Stripes, which offer a notable summer extension to the well-established confectionery line.
Limited-Edition Keebler Superman Fudge Stripes
Linking-up with the new James Gunn directed film’s release next month, the special series is drizzled with stripes of mixed-berry fudge and feature four unique designs linked to the DC movie star, including the Superman S-Shield as depicted in the new film. The series will be released this month at retailers nationwide for a suggested retail price of $4.80.
Its release comes as the business delivered a key performance at this year’s Sweets & Snacks Expo event in Indianapolis (see our exclusive video event at the show featuring Ferrero below, where fans had the chance to interact with the famous Keebler elf, who welcomed visitors to the major trade show on to the company’s stand during the event.
“We know our Fudge Stripes cookies help create special moments for families – from after-school snacks to weekend movie nights. That’s why we’re introducing this new summer flavor, giving families and Superman fans of every generation another delicious way to connect and create sweet memories,” said Kim Thomas, Senior Brand Manager, Ferrero Cookies. “Our partnership with Warner Bros. Discovery allows us to make movie experiences more meaningful and draw a new generation of fans into the iconic franchises of Keebler and Superman.”
Beyond the epic new cookie, fans can scan the QR code on the pack to unlock even more magic on Keebler’s Open for Magic digital content hub and enter the Keebler Superman™ Sweepstakes. Beginning June 1, families can unleash their inner superhero through a magical simulation game, inspired by Superman, where they rescue cookies in need for a chance to win two Fandango admissions ($30 value) to see Superman in theaters. See below for more details.