Swiss premium chocolate brand Villers delivers latest travel retail campaign

Swiss premium chocolate brand Villars has revealed its latest travel retail concept, “Swiss & Mix,” personalised gifting lines, at Geneva airport, writes Neill Barston.

The exclusive move will be on offer until 27 May, has been devised as a key engagement campaign with consumers, with its portfolio of milk and dark lines.

As the company noted, at the heart of “Swiss & Mix” is Villars’ iconic pralinés ranges. Crafted in Switzerland with the highest quality ingredients, these include premium fillings such as crispy bricelet, hazelnut, and cocoa. These signature creations, which exemplify Villars’ artisan expertise, now take centre stage in a format that’s playful, elegant, and gift-ready.

Customers can hand-pick a selection of four favourite pralinés, choose their bag size, and complete their gift with exclusive Villars ribbons and greeting tags—making it the perfect personalised souvenir from Switzerland or a thoughtful gift for occasions such as Mother’s Day.

The launch of “Swiss & Mix” represents more than a new product format—it marks the first steps in a broader travel retail strategy for Villars. In a landscape where traveler expectations are shifting toward more bespoke and meaningful experiences, Villars is embracing experiential retail to deepen emotional connections with consumers and reinforce its identity as a leading Swiss chocolatier in key international hubs.