Belgian festive feeling with latest Guylian Christmas seashell offerings
Fresh from a recent success at the ISM Middle East show in Dubai, Guylian has released its latest Christmas series of classic chocolate seashells in a bid to capture a share of the key festive market, writes Neill Barston.
As the company noted the smooth hazelnut pralinés bring a sense of sparkle to every gifting occasion, including as a stocking filler with its new line including the Temptations selection, as well as an enticing Deluxe Assortment that sits alongside its classic Original flavours.
Developed from natural ingredients and 100% Fairtrade cocoa, Guylian has been devised as a balance between a brand showcasing the heritage of the Belgian region, and sustainable innovation, though since 2008, the business has continued to thrive as part of Korea’s Lotte Group.
The brand’s original seashells, available in a 250g/500g serving, are considered by many as a must on every Christmas table, mixing its form of a delicate marbling of dark, white and milk Belgian chocolate and a creamy hazelnut praliné filling.
Meanwhile, its Belgian deluxe assortment (a 368g) offering comes with festive packaging, complete with intriguing flavours such as pear and mango, soft caramel and coffee. The series is completed with its stocking filler 200g assortments offering which features a mix of pralines fit for the festive season.
Philip Bogaert, of Guylian, said there had been high demand for its classic seashells at ISM Middle East. Pic: Neill Barston
All Guylian chocolate is produced in Sint-Niklaas where its Master Chocolatiers produce over 800 million chocolates a year in a 27,000m² production facility, ensuring our position as one of Belgium’s leading chocolate brands. Guylian employs around 200 people in Sint-Niklaas and has offices in the UK and Germany. Guylian is sold in more than 120 countries including Europe, Asia, Australia and America and is in the top 10 best-selling pre-packaged chocolate brands.
The company’s latest series is available in supermarkets, convenience stores, delis, petrol stations, and newsagents. Also discover our exclusive Duty-Free collection in Travel Retail or Duty-Free shops.
