Villars chocolate milks eye-catching travel retail dairy ‘retailtainment’ opportunity
Premium Swiss chocolate brand Villars is inviting customers to ‘step into the shoes of a dairy farmer’ with a special life-sized interactive cow model on display in partnership with Lagardère Travel Retail and Geneva Airport, writes Neill Barston.
Travellers passing through the travel terminal can indulge in a little ‘retailtainment’ experience of just how much work goes into producing high quality confectionery product ranges in terms of its agricultural inputs.
Visitors to its stand at Geneva airport this week will gain an appreciation for the dedication and care that goes into every step of dairy farming, which the company hopes will educate shoppers on how it uses the finest ingredients in their products. As a special treat, participants who engage with the milking cow game will receive a complimentary Villars milk chocolate bar as a gift.
As the business added, it using the opportunity not just to showcase its present confectionery range, but also to enlighten visitors to the country to gain a greater understanding of the country’s broader confectionery production heritage.
The activation is not only an opportunity to enjoy delicious Swiss chocolate but also to learn about the rich traditions and high standards that Villars upholds in every bar of chocolate produced. The event promises to be a highlight for travelers, offering a sweet respite and a chance to take home a piece of Swiss heritage.
Marie Lafille, Purchasing Director at Lagardère Travel Retail Switzerland commented: “We’re excited to partner with Villars for this unique activation at Geneva Airport.
“The real-size milking cow game offers travellers an interactive way to experience the best of Swiss tradition, reflecting Villars’ rich heritage and playful spirit. We look forward to sharing the distinctive charm of Villars and this exciting event with every passenger who travels through Geneva airport.”
As the company explained, it has long been celebrated for its premium Swiss milk chocolates, a testament to the brand’s heritage and dedication to excellence. This activation at Geneva Airport will showcase Villars’ best sellers, including the popular Swiss game napolitains box, allowing travelers to sample and purchase their favorite chocolates. The design of the podium will reflect the brand’s DNA and identity, creating an inviting and memorable experience that captures the essence of Villar
“We are excited to bring this unique activation to Geneva Airport,” said Yolanda Del Mazo, Europe Travel Retail Manager at Villars. “Our goal is to offer travelers an engaging and educational experience that celebrates the tradition of Swiss chocolate-making. By partnering with Lagardère Travel Retail and Geneva Airport, we are able to reach a diverse international audience and share the story behind our beloved Villars Swiss milk chocolates.”