Summer of fun with Milkybar and Rowntree’s unexpected collaboration
Nestlé has unveiled its latest summer treat in the form of a novel brand collaboration between Milkybar and Rowntree’s joining forces for a duet in the form of a new sharing bag, Milkybar Jelly & Ice Cream, writes Neill Barston.
The Swiss headquartered business has enjoyed a strong series of confectionery releases in recent months, which have been boosted by the company’s drive to enhance sustainability policies surrounding its cocoa sourcing.
Its latest release combines the smooth and creamy flavour of Milkybar white chocolate giant pieces with Rowntree’s fruity flavoured jelly sweets, this latest launch is suitable for vegetarians and available in stores nationwide from mid-July.
Milkybar Jelly & Ice Cream joins the existing super-summery ice cream-inspired line up, which includes Neapolitan flavour Aero Melts, Munchies Cookie Dough Ice Cream flavour, Raspberry Ripple flavour Milkybar Buttons and ice cream shaped Rowntree’s Randoms Foamies.
As previously reported, the company’s Income Accelerator Programme has been rolled-out for its core chocolate ranges including its flagship KitKat brand produced from its York facilities in the UK. (see our exclusive video of our visit here).
Under its latest initiative, the iconic chocolate series, along with Quality Street, Aero, After Eight, Yorkie, Rolo and Munchies, are all now using cocoa ingredients guaranteed to have been sourced from cocoa farming families including in Ivory Coast that are part of Nestlé’s Income Accelerator Programme which has gradually built up over the past two years.
As the company explained, this has built upon Nestlé’s Cocoa Plan, aiming to help close the living income gap of cocoa-farming families through a range of community engagement programmes, as well as tackling child labour issues that remain prominent within the broader sector.
From its initial pilot reaching 10,000 people, this year, the project was scaled-up to reach 30,000 families, with the company confirming that it intends to significantly ramp-up its operations to assist 160,000 farmers around the world in its supply chains.