Reese’s forges Olympic Games series with support from medal winners
Hershey brand Reese's is expected to play another key role at it's Sweets & Snacks Expo appearance next month, as it releases a new Olympic Games Medals series. Pic; Neill Barston
The major Reese’s brand is set to celebrate Hershey’s Olympic partnership with Team USA through releasing its latest Medals series commemorating the games, which is due to be staged in Paris, France this summer, writes Neill Barston.
This year’s Sweets & Snacks Expo is fast approaching in Indianapolis, America, between 13-16 May, and the brand is anticipated to place another strong presence at the event as it transfers to a new venue at the Indiana Convention Centre.
To celebrate the newcomer, Reese’s Medals, to its lineup, the brand is launching the Legend vs. Newcomer campaign, partnering with renowned US Olympic and Paralympic gold medalists and hopefuls to give fans a taste of friendly competition. Reese’s roster of Legend and Newcomer athletes include:
Legends:
U.S. Olympic gold medalist Alex Morgan (Soccer) – @alexmorgan13
U.S. Paralympic gold medalist Jessica Long (Para Swimming) – @jessicatatianalong
Newcomers:
U.S. Olympic hopeful Sophia Smith (Soccer) – @sophsssmith
U.S. Paralympic hopeful Haven Shepherd (Para Swimming) – @havenfaithshepherd
The latest limited-edition series is being made available now in snack, standard and king size packages, and across the US.
Reese’s introduces new, limited time only Reese’s Medals in celebration of the Olympic & Paralympic Games Paris 2024 and its partnership with Team USA
“We know that Reese’s Peanut Butter Cups are legendary among fans – and just like with legendary athletes – there is always room for some friendly competition to bring out the best versions of ourselves,” said Shannon Wilkinson, Reese’s senior brand manager. “Now, with the addition of our newcomer, Reese’s Medals, and through our collaboration with Team USA and an incredible roster of athletes, we are bringing that spirit of friendly competition to the lead up to the Olympic and Paralympic Games Paris 2024.”
“It has been a treat watching this creative campaign come to life,” said Dave Mingey, SVP of Partnerships at USOPP (United States Olympic & Paralympic Properties). “Reese’s Medals has created a visual storytelling opportunity that will become a cultural moment of the Olympic and Paralympic Games in Paris.”
As part of the Legend vs. Newcomer campaign, fans can tune in to @Reeses and the athletes’ Instagrams beginning later this month to test out how much they really know about each star by guessing which athlete is behind some truly unexpected facts and stories. The Legend vs. Newcomer campaign will also be featured in video advertising, on social and through in-store display leading all the way up to the Paris Games.