Major Easter treats from Fannie May blend classic lines and new offerings

The longstanding Chicago-based Fannie May brand has lifted the lid on some of its key Easter treats that it hopes will be keeping friends and families occupied sharing its chocolate together this season, writes Neill Barston.

As the US chocolate brand has more than a century of history to its name and is now part of the Ferrero group, which will be returning to play a key role in our World Confectionery Conference this September, in Brussels.

The company’s latest Easter line-up includes a classic Milk Chocolate Bunny in 6 oz form at ($7.99), featuring smooth premium milk chocolate, this solid Milk Chocolate Bunny is a considered a true seasonal classic fit for any event basket.  In addition, there is also a Dark Chocolate Bunny – 6 oz. ($7.99), as well as a white variety for good measure at the same price point.The gift box

Furthermore, the business, which once again exhibited at the last edition of Sweets & Snacks Expo in Chicago last May and is due to return to for the event’s new location in Indianapolis this year, is offering a cream egg selection featuring eight flavours, including two Vanilla Buttercream, two Trinidad, Dark Chocolate Raspberry Cream, Milk Chocolate Peanut Butter, Milk Fruit and Nut, and Green May Egg.

Another long running fan favourite of Fannie May’s is being revived this Easter in the form of its Pixies chocolates, offering a combination of rich caramel and crunchy pecans doused in milk chocolate.

In addition, its latest iteration of Mint Meltaways is being offered in a 1ib box at $29.99, and is considered one of the brand’s most popular fine chocolate confections. These Easter treats feature creamy mint-chocolate centres coated in beautiful spring pastels green, yellow, and pink.

Finally, the group is returning with its S’mores Snack Mix – 18 oz. at $14,99) which offer consumers a mix of some of its most sought after offerings in the form of crunch graham crackers and fluffy marshmallows coated in milk chocolate to complete its full Easter portfolio for the region, available in its US stores as well as online.



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