Arla set for key product showcases at this year’s Gulfood Manufacturing

Arla Foods Ingredients is gearing-up for a major showcase of three new product concepts at this year’s much-anticipated Gulfood Manufacturing event in Dubai, writes Neill Barston.

As the company noted, between 2017 and 2022, the number of product launches with a high-protein or source of protein claim grew by an average of 17.64% annually in the Middle East and Africa. Meanwhile, there is increasing interest in nutrient quality and origin, with 70% of global consumers focused on the sources of protein in foods and beverages.

Morten Kaas Hansen, Director of SBU Food at Arla Foods Ingredients, said: “In recent years high-protein claims have increased in the Middle East and Africa as manufacturers respond to growing demand. However, as elsewhere in the world, it’s not just about the quantity of protein you pack into your product, but quality too. Consumers want complete proteins that deliver nutritional benefits – and they want them in products with great taste and texture. As these concepts demonstrate, the right whey protein ingredients can deliver both nutritional and functional benefits in a wide range of food and beverage applications.”

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