Nestlé foil colour production shortage leads to festive Quality Street treat

Nestlé has revealed that consumers could be in for a rare treat this Christmas, with gold foil being used for its classic quality street series after a reported shortage of green coloured wrapping for its classic hazelnut noisette, writes Neill Barston.

According to the company, it insists the move was ‘not a publicity stunt’ and was down to a genuine production shortage – which also affected its orange crunch, now temporarily processed in dark bronze foil at its Halifax UK facilities.

The business confirmed that the household favourite line of chocolates remains entirely the same, with the limited run of alternate colours set to feature in Quality Street products including tubs, pouches and cartons.

As the firm noted, last week’s production challenge with the shortage of green and orange foil is just one particular production challenge that it faces – with another being the prospect of Quality Street occasionally being  substituted for one another when a particular sweet can’t be manufactured for some reason.

Quality Street’s Senior Brand Manager, Jemma Handley, said: “I promise this isn’t a publicity stunt. We’ve not added full size chocolate bars to the tin or removed the coconut flavour from a handful of tubs.

“We simply didn’t have enough of the right coloured foil to cover the production run of the two sweets in question and, rather than leave them out of the selection altogether, we decided to use different colours for a very limited period.”

“We are fairly sure this is the first time this has happened so anybody who finds a green triangle or an orange crunch in a different coloured foil will have something of rarity on their hands. I am pleased to say that it’s the same delicious hazelnut and orange sweets inside the wrappers, regardless of their colour.”

Production at the factory is now back to normal with green triangle and orange crunch restored to their traditional colour of foils while packs with the substitute foil wrappers will land on shelves at retailers across the UK & Ireland over the next few weeks.

Significantly, as the company added, another major recent change for the series is the fact that cellulose wrappers used on other sweets in the Quality Street assortment are being gradually replaced with a new paper wrap. It is anticipated the policy will remove two billion pieces of packaging from the brand’s supply chain.

Ironically, before this week’s temporary colour switch, the green triangle and orange crunch had been the only sweets without a change of wrapper since they were already covered in a foil-only wrap without an additional layer of cellulose. Those who want to ensure green and orange colour, should visit the company’s website where pick and mix tins can be personalised and where the two sweets will retain their familiar foil colours for all orders.

The Quality Street range for 2022 includes a 1.936kg tin, a 1.162kg tin, a 871g tin, a 600g tub, a 382g pouch and a 220g carton. Pick and mix personalisation stations are also back in 18 John Lewis stores around the country and Quality Street chocolate blocks in the flavours of the purple one and the orange crunch are also new for this season.

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