Belcolade claims industry first with latest chocolate series

Belgian premium chocolate brand has claimed a breakthrough with its latest So-Choc line using its sustainable Cacao-Trace programme and fermented buckwheat, reports Neill Barston.

As the business asserted, it has devised a first-of-a-kind series aiming to disrupt conventional approaches to product development, through devising a ‘taste journey’ first and applying a patented manufacturing process to deliver its latest range.

The brand has called upon the resources of its parent company, Puratos in Belgium for the creation of its new chocolate, which it is claiming as a unique offering for the global market.

Youri Dumont, SBU chocolate director at Puratos, said: “With So’Choc, we have used our vision and expertise to proactively adapt the fermentation process. This makes a positive impact on flavour development, enabling us to create a flavour journey that’s never been seen – or tasted – before.”

As the company noted, its latest variant is a  66% dark chocolate, with ‘subtle head notes of cereals, followed by fruit notes’ with a spark of acidity in the mid-tasting experience, landing softly with round cocoa base notes.

The new ranges is said to beversatile in application across the patisserie and chocolate sectors, adding an extra dimension to tablets, ganaches, mousses, cremeux, sauces and other chocolate products.

Notably, the inspiration for So’Choc came from an experiential journey mapped out by Belcolade’s resident curator, Meilleur Ouvrier de France and chocolate expert Stéphane Leroux. His unique inspiration, creativity and expertise shaped the new chocolate’s individual taste.

The series is part of a wider refresh of the brand, designed to better reflect its taste-focused, sustainable and innovative vision, while ensuring customers have the creative and technical support needed to future-proof the business.

As well as adopting a distinctive new identity, including a fresh new style for packaging, visuals and communications, Belcolade is transitioning to fully sustainable and recycle-ready packaging, as well enhancing its digital offering to improve access to technical expertise and co-operative innovation.



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