Mars Wrigley makes core digital online move adopting Instacart deliveries

A decisive online retailing move has been made by Mars, as it confirms a decision to make some of its biggest confectionery brand available through same-day delivery via Instacart, reports Neill Barston.

The company has said that a total of 40 lines including M&MS and Snickers, as well as ice cream ranges would be part of 40 of its portfolio to benefit from the move.

“At Mars, we are consumer obsessed and know today’s savvy consumers are shopping on digital platforms like Instacart for choice, convenience, and time-saving benefits. Our innovative partnership with Instacart enables Mars to continue to reach consumers where they choose to shop,” said Kelly Goering, Vice President of Sales at Mars. “Offering our entire selection of Mars products on Instacart allows consumers to shop for the snacking and food brands their families and pets love most.”

As people increasingly look for ways to save time in their day, the Mars-Instacart partnership gives consumers across the U.S. access to their favourite Mars brands straight from their smartphone or laptop. Reaching 90% of households in North America, Instacart delivers from more than 70,000 stores in more than 5,500 cities.

“Online shopping and same-day delivery are critical for brands looking to accommodate consumers’ busy schedules,” said Kasey Jamison, Sr. Director of Brand Partnerships at Instacart.

“From snacks and treats to pet food, we’re excited to help Mars enhance its consumers’ shopping experience by offering a flexible, fast, and hassle-free way to shop.”

Across its diverse and expanding portfolio of confectionery, food, and pet care products and services, Mars has recently introduced new product innovations including M&M’S Crunchy Cookie and Nutro So Simple that has reportedly proved a particular hit with fans.

Designed with markets such as Halloween in mind, Instacart is another convenient way for shoppers to treat themselves, their pets and others all season with a variety of ghoulishly fun products without having to leave their home.

 

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