Bazooka Candy makes two senior management appointments ahead of Sweets & Snacks Expo
US-based Bazooka Candy Brands, a division of The Bazooka Companies, has confirmed major promotions for two senior members of its team, as the company prepares for the 2022 edition of Sweets & Snacks Expo, reports Neill Barston.
Becky Silberfarb will lead in her new role as Vice President of Brand Marketing (left of pic), Americas, and her colleague Lizzy Mangold (right) takes over as Vice President of E-Commerce and Innovation.
The company, which will be returning to McCormick Place in Chicago between 24-26 May for the 25th edition of Sweets & Snacks, holds a number of popular sweets ranges including Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop, as well as its bubble gum series, which this year marks its 75th anniversary (see below), as the company’s portfolio continues to expand.
Tony Jacobs, President Bazooka Candy Brands, welcomed the two appointments. He said: “I could not be more excited to announce the promotion to the Vice President level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years”,
“Becky and Lizzy are true super stars who have had a hand in almost every major BCB success in the U.S. As part of the leadership team, they will be key to shaping and executing our continued long-term success as we focus on the critical areas of brand equity development, consumer communication, innovation and e-commerce growth.”
Becky Silberfarb, who grew up in New York, has previously worked for Danone, an joined Bazooka Candy Brands in 2016 as a brand manager and most recently held the position of Senior Director of Marketing. During that time, she has led marketing across all confectionery in the Bazooka Candy Brands portfolio.
Core to her role has been leading brand strategy, positioning and integrated marketing communication plans. She has led breakthrough marketing campaigns to drive BCB’s core business as well as many of the company’s most successful innovations.
In her new role as Vice President of Brand Marketing, Becky will oversee the continued growth of the organisation’s marketing efforts as Bazooka Candy Brands expands with new audiences, new products and markets. She will also oversee marketing efforts for Latin America.
Also a native New Yorker, Lizzy Mangold joined Bazooka Candy Brands in December of 2011 where she started as an Associate Brand Manager. She has held various roles in brand marketing, international, innovation and e-commerce, culminating in her most recent role of Senior Director of Innovation and E-Commerce Marketing.
Mangold’s efforts have been instrumental in driving core portfolio and new product growth as well as developing BCB’s efforts in the emerging e-commerce channel. Over her 11-year tenure, Lizzy led Baby Bottle Pop and Juicy Drop marketing to drive double digit growth. She led marketing for Japan, helping to establish it as one of BCB’s top international markets. In addition, she developed many of the organization’s successful new products including Juicy Drop Gummies, Push Pop Gummy Roll and Juicy Drop Dip n’ Stix.
Finally, she partnered with sales to establish a leading e-commerce business, currently the #4 non-chocolate candy company in U.S. online sales. In her new role as the Vice President of E-Commerce and Innovation, Lizzy will lead a cross-functional team in all aspects of BCB’s e-commerce initiatives and lead innovation strategy for the entire BCB portfolio.