Haribo set to mark century of classic Goldbears line with National Gummi Bear Day
Haribo's Goldbears have been celebrated far beyond its home country of Germany, with the US set for national Gummi Day on 27 April. Pic: Shutterstock
Haribo is marking the 100th birthday of its classic Goldbears confectionery lines by creating an official annual holiday, National Gummi Bear Day, take place tomorrow, 27 April, writes Neill Barston.
As the business explained, it is being staged in partnership with the National Day Calendar, the holiday will be celebrated yearly to commemorate the sense of fun and playfulness that the brand has sought to deliver over the past century.
“We’re excited to establish National Gummi Bear Day on April 27 in celebration of HARIBO Goldbears’ 100th birthday,” said Jeff Schoenfield, Director of Marketing, Haribo of America, Inc.
“For the last century, Goldbears have brought moments of happiness to fans around the world, and we want to celebrate this milestone through inviting everyone to smile with us and remember what it’s like to feel like a kid in a candy store again. That feeling is a universal language that unites us all.”
As the company added, fans of the brand have been asking for bags of just their favourite flavours, and the company has responded in recently releasing single-flavoured varieties in Pineapple (clear) and Blue-Raspberry (blue). It will now release a new limited edition single-flavour variety in Watermelon (light pink) for a limited time. The original Goldbears mix is also extra festive this year, featuring new Blue-Raspberry birthday party hats, in new Party Hat Mix bags.
This year, the company is also hosting a year-long giveaway to send four lucky Goldbears fans on a week-long vacation to Myrtle Beach, South Carolina. The grand prize winners will be awarded a seven-day trip to one of the most popular beaches in the U.S. Fans can enter the sweepstakes now through in-store QR-Code displays or by visiting www.100yearsofgoldbears.com.
