US market set for major seasonal treat with KitKat blueberry muffin flavour
KIT KAT® Brand Unveils Their Newest Flavor – Blueberry Muffin – with Graham Cookie Pieces Folded Right In
A notable new confectionery treat US market is being unveiled this month in the form of a new KitKat Blueberry Muffin flavour, released as a limited edition in the region, reports Neill Barston.
The brand, which is licensed to Hershey in America, has continued a strong pipeline of flavour innovation, with its latest incarnation featuring graham cookie pieces folded into the bar.
As the company explained, its latest special edition has been developed with muffin-flavoured creme wrapped around KitKat crispy wafers designed to mirror the taste experience of the classic baked treat. It will be available at retailers nationwide in a 1.5 oz. standard bar, 3 oz. king bar, and 0.49 oz. snack size.
“Our product creators have such passion for deciding which flavour KitKat should take on next and making sure it delivers for our fans,” said Dan Williard, Brand Manager. “KitKat Blueberry Muffin has already become one of our favourites; it has all the taste of a freshly baked blueberry muffin, but no baking required.”
The blueberry muffin flavour is the latest in the brand’s ever-growing portfolio of permanent, seasonal, and limited-edition flavours, joining KitKat Duos Strawberry + Dark Chocolate, KitKat Thins Hazelnut, KitKat Lemon Crisp.
Also this month from Hershey comes the latest in its line of brand-related goods, as the business teams up with streetwear business Sprayground, for an especially sweet new backpack series.
The firm has preciously collaborated with celebrities and companies, including Marvel, Nickelodeon, Star Wars, Spike Lee, Shaquille O’Neal and Laquan Smith, with its latest offering featuring an augmented-reality Hershey’s chocolate bar. Its design features the iconic Hershey’s chocolate bar “pips” and Sprayground’s 4D collectible art piece shark-bite that fans know and love.
Founder and Creative Director of Sprayground, David BenDavid, said: “The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness,. Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box.”