Kinder launches partnership with US National Park Foundation for latest series
For its latest partnership, Kinder Joy has teamed up with the National Park Foundation for a special ‘explore the wild’ toy line which encourages families to explore US wildlife, writes Neill Barston.
The limited edition release features 16 new toys of North American animals, supported by a ‘sweepstakes contest’ that will enable 500 winners will receive an “America the Beautiful – National Parks & Federal Recreational Lands Annual Pass” granting a family access to more than 2,000 federal recreation sites across the country.
As the company explained, its latest line features animals including a bald eagle, alligator, polar bear, orca whale, racoon and more to ignite kid’s curiosity about North American wildlife.
The National Park Foundation limited edition eggs can also be used with Applaydu, the app that brings Kinder Joy toys to life through augmented reality in a fun world of discovery and imagination. Applaydu is available for download on the App Store and Google Play.
“Our new toy collection is inspired in animals that can be found throughout North America, this is why we are excited to partner with the National Park Foundation and share the same goal of trying to connect as many families as possible to our national parks and wildlife,” said Felipe Riera Michelotti, Vice President of Marketing Kinder Joy and Seasonal Products at Ferrero. “As a brand, Kinder Joy is all about surprising experiences and building memories for families, and what better way to do so than by crossing off those travel bucket lists with a joyful trip to our national parks this year.”
Until January 30, 2022, Kinder Joy is inviting families to share their resolution by commenting on the promotional post on @kinderus Instagram or on @kinderus Twitter using the hashtag #ExploretheWildSweeps. A total of 500 winners will be selected on a weekly basis throughout the month. Winners will receive an America the Beautiful Pass, which provides access to thousands of federal recreation sites, including national parks, for a year.
As Kinder, which is part of the Ferrero group, noted, more than 400 national parks in the United States and Kinder Joy, along with the National Park Foundation, wants to help families make the most out of their wish list by exploring a variety of parks. To further set families up for success, parents will have access to various planning materials to help prepare for their trips to the parks.
“The National Park Foundation not only works to protect wildlife and park lands but also to educate and engage youth, connecting people everywhere to the wonder of parks,” said Jason Corzine, Vice President of Resource Management at the National Park Foundation. “Thanks to support from partners and donors like Kinder Joy, the National Park Foundation is able to conserve wildlife and open kids’ eyes to the world around them through inspiring experiences in nature.” For more on the venture, visit https://www.kinder.com/us/en/sweeps