Beneo appoints new EMEA sales director amid expansion plans

Global Ingredients business Beneo has appointed Stefanie De Roover as sales director EMEA, based at its Belgian site in Tienen, writes Neill Barston.

Having progressed her career through various positions in the company since joining 12 years ago, she will now be responsible for expanding and leading its European and Middle East activities.

This will include the firm’s ‘home markets’ of Germany and the Beneleux region, Northern and Southern Europe as well as the markets of the Middle East and Eastern Europe including Russia.

During the past year, the firm has seen a number of notable developments across confectionery and bakery applications, including creating a breakthrough rice starch, root fibres, and sugar free sweets ranges.

Commenting on her appointment De Roover said: “The great thing is that all these markets hold a fantastic opportunity for Beneo to support our customers and grow together. I look forward to taking on the new challenge and supporting our customers in EMEA, helping them to reach their goals by providing them with market inspiration, nutritional know-how and technical expertise.”

For De Roover, digitalisation plays a key role in remaining successful as a company in the future.

She explained: “From a customer point of view, we want to ensure Beneo is an agile supplier to work with and our digital transformation will be key to this. In turn, we believe that digital convenience will be an important aspect in contributing to the company’s growth, allowing for more efficient communication with partners and customers, as well as delivering on-demand supply with greater room for collaboration.”

As a well established functional ingredients manufacturer, the company’s success in Europe looks set to continue under De Roover’s guidance by offering customised and localised solutions in a diversified market.

De Roover concluded: “During the past 12 years I have thoroughly enjoyed being part of Beneo’s journey. From its first beginnings, to becoming a strong, innovative company that works tirelessly with its customers all over the world to connect nutrition and health. With several innovative new ingredients in the pipeline, it is vital for us to be ready for the future and I am excited to have a part to play in making this happen.”

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