MIWE invites baking professionals to global online exhibition

German specialist for baking oven and refrigeration technology MIWE is inviting its customers and interested parties to an international digital trade fair. Conceived as a 24-hour live event, the trade fair will open its virtual doors on 2 February 2021 at 0:00 a.m. (UTC) and last exactly 24 hours. It will offer registered visitors an innovative format that provides the same core benefits as a conventional trade fair visit, which MIWE lists as: an environment full of inspiration and an opportunity to get in touch. Registration for the English-language event and the specialist presentations is now possible and free of charge.

In order to provide visitors with a varied trade fair experience, the team headed by project manager Lena Hoffmeister set themselves the task of developing creative solutions that transfer the core elements of a trade fair visit to the digital world, thereby offering much more than just a static website. Hoffmeister said: “In terms of inspiration and information, we have opted for an exciting combination of media formats.” That means that in addition to providing in-depth information (also for download), the stands will also feature an extensive collection of photos of the products and all their variants. Just as they would do at a real trade fair, colleagues will present the individual systems in short videos produced especially for the event.

Additional videos will demonstrate the technology in action, and thanks to the 3D models, visitors will be able to take a closer look at the baking ovens and refrigeration systems from every angle. “But a true trade fair experience obviously also includes direct contact, face-to-face conversations,” Hoffmeister continues. To facilitate direct dialogue, visitors will be able to use the chat feature in the lobby and at all individual stands, where a team of experts from MIWE’s various specialist departments and regions will provide information, answer specialised questions and address any individual needs. Experienced MIWE master bakers will also be available in the chat to answer any application-related questions.

A series of webinars on a variety of topics related to baking complete the programme. Frequently asked questions about purchasing and using baking oven technology will be addressed, as well as production processes for popular baked goods, from pretzels to baguettes.

Further information on the webinar programme and the entire event can be found at www.miwe.com/online-exhibition.

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