Barratt’s Christmas confectionery ranges offer childhood nostalgia

Valeo Confectionery, creator of the UK’s much-loved retro sweets brand, Barratt, has unveiled its must-have confectionery lines to help stores hit the customer sweet spots this Christmas.

Valeo is offering a selection of Barratt’s best Christmas confectionery, along with a few other favourites from its most loved traditional lines.

Shoppers can escape back to their childhood with Barratt’s retro sweets; available as a tub (630g, MRRSP £3), a carton (300g, MRRSP £2) and a sharing bag (180g, MRRSP £1).

Those looking for a more grown-up treat should look toward Valeo’s other confectionery lines, including milk chocolate Just Brazils (180g, MRRSP £3) or York Fruits (200g, MRRSP £3. For those who enjoy a traditional liquorice selection, Barratt’s Liquorice Novelties (270g, MRRSP £3) come in a range of formats.

Barratt’s best-selling Advent Calendar will also be on sale again this year, showcasing the brand’s continued commitment to innovation. Every day, behind each closed door of the advent calendar, shoppers will be treated to one of Barratt’s retro sweets, such as, Refreshers, Wham, Fruit Salad, Black Jack – plus many more surprises.The calendar is sold exclusively at B&M for £4.

Four years ago, Valeo Confectionery identified ‘kidulting’ as a key market trend for consumers. And today, this is still a key purchasing-driver, according to the company. The notion of adults looking to treat themselves and escape the stress of everyday life with the sweets they remember from their childhoods is set to be important again this year, adding a sprinkle of much-needed fun and joy to what is expected to be a tough Christmas for many.

Russell Tanner, marketing and category director at Valeo Confectionery, said: “The festive seasonal confectionery market has grown by 23 per cent over the last two years and we don’t expect this growth to slow down.

“Nostalgia is a huge driver for the confectionery market. Parents and grandparents are keen to recreate their childhood memories of Christmas Day with the next generation and share with them the sweets they enjoyed when they were their age. The Barratt retro range is ideal for this, offering variety and a functional, handy format – fit for greeting trick-or-treaters of all ages!”

For stockist details or more information on Valeo’s range of retro confectionery, call 01977 692500.

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