Glanbia unveils new website for natural calcium fortification
Glanbia Nutritionals has unveiled a new website, TruCalMilkCalcium.com, to promote the opportunities for new product development with calcium.
Offering advice on calcium fortification for a wide spectrum of products including confectionery, bars and bakery, the portal also highlights research and details the ingredient’s nutritional makeup.
TruCal’s complex mineral profile is absorbed and retained to a greater degree than calcium alone, presenting food developers with a highly effective tool for fortifying everyday foods with the important nutrient. Additionally, the naturally-sourced ingredient offers food manufacturers labelling advantages and its neutral flavour profile does not impact the taste of the end product.
Max Maxwell, market analyst, Glanbia Nutritionals USA, comments, “Recognised by consumers for its inherent health benefits, calcium offers manufacturers an opportunity to develop enriched products. TruCalMilkCalcium.com will help manufacturers understand how to harness the power of calcium.”
