Mintel asks Brits to choose: chocolate or cheese?
New research from Mintel has probed British consumers on what they would “choose between never being able to eat cheese again or never being able to eat chocolate again.”
50% say they would never eat chocolate, compared to 47% who would give up on cheese. Meanwhile, 3% say they don’t like either.
When looking into the regional differences, it seems it is a nation divided. Consumers living in Scotland (56%), West Midlands (52%) and the South East and East Anglia (52%) are the most likely to say they’d give up on chocolate.
Meanwhile, the South West and Wales (50%), London (50%) and the North East and North West (49%) were the only regions where consumers are more likely to give up cheese.
It seems it’s younger consumers who have the sweetest tooth. Three in five (59%) UK consumers aged over 44 say they would give up chocolate, compared to 54% of those aged between 16 and 44 who would rather give up cheese.
According to Mintel research, UK consumers are estimated to buy 356 million kg of cheese in 2017, while sales of chocolate are forecast to reach 444m kg.
Richard Caines, senior food and drink analyst at Mintel, says, “When it comes to the battle between cheese and chocolate, two great British indulgences, cheese more than holds its own.
“It is a menu staple in the vast majority of UK homes. Recipes and ideas for using cheese with meals offer significant scope for driving increased usage and cementing British consumers’ love of cheese.”