Roha acquires dry ingredients producer

Roha Group has acquired Italian dry ingredients producer New Foods Industry, marking the company’s entry into dehydrated foods and vegetables.

This is the third acquisition for Roha this year. Founded in 1974, New Foods Industry has a wide range of natural dehydrated ingredients for the food and beverage industry, including natural enhancers, ‘garden fresh’ aromatic herbs and vegetables among others. Its sweet and dehydrated ingredients include fruit pieces, fruit and vegetable juice powders and natural sweeteners.

GardenFresh by New Foods provides a natural range of ingredients produced through advanced drying technologies. The GardenFresh products entail preserved freshness of dried vegetables and fruits while adding colour, flavour and nutritional value to the range, according to the company.

Brijesh Tibrewala, managing director of Roha Group, says, “The acquisition of New Foods, while bringing Roha into the segment of dehydrated natural ingredients gets the group even closer to its customers with a complementary offer positioned around its colour original focus. Coupling ranges will allow Roha leverage abundant opportunities in natural market segments.”

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