New violet natural colour

Made from purple carrot, the new anthocyanin colour offers beverage producers a vivid and stable violet colour with increased shelf life.

Chr. Hansen has added a new member to its ColorFruit family of transparent colours extracted from edible fruits and vegetables. Based on purple carrot, ColorFruit Magenta 109 WS’ develops a natural and vivid violet shade in acidic pH. It can be used for beverages, confectionery and fruit preparations.
ColorFruit Magenta comes in a liquid format and provides an increased stability towards light, heat treatment and ambient storage. It is twice as stable as grape skin or blackcurrant extracts. It is SO2 (sulphur dioxide) free, GMO free, allergen free, kosher and it has no off-flavour “€ an important advantage in comparison with red cabbage. ColorFruit Magenta is launched worldwide but with a specific focus on the American and Asian markets.