PepsiCo snack targets women

US snack and drink firm PepsiCo has brought out a new low-calorie popcorn snack, free of artificial colours, flavours and preservatives to target the female market.

Smartfood popcorn clusters is the first snack targeted specifically at women by PepsiCo.
The clusters combine sweet and salty flavors and come in 120-calorie packages. PepsiCo sees an estimated annual opportunity of $650 million in additional sales to women and said the majority of women snack more than men.
Speaking at the Consumer Analyst Group of New York conference in Boca Raton, Florida last week, John Compton, CEO of PepsiCo Americas Foods, presented the “smartfood popcorn clusters’ in the context of PepsiCo’s move to ‘Introduce new products for her”. The company also said its Frito- Lay snack unit is bringing out new curved displays where it will showcase healthier snacks to appeal to women shoppers. At $27bn (€21bn) in food revenue, PepsiCo is the fourth largest food company in the world.