Snack range packaging relaunch

Whitworths has recently contracted Flexico to supply its Sensogrip packaging for its range of home baking and snacking products. Its unique closure will be found in stores on the dates, banana chips, raisins, prunes, figs and cranberries packs.

Mark Oaten, project manager at Whitworths, says, “We have relaunched and redesigned the branding of our home baking and snacking range and have moved away from the sliding grip to a push to close fastening. This brought different challenges to the project as many push to close flexible packaging solutions on the market fail to meet the high standards Whitworths sets; they fail to line up properly and cannot cope with repeated use. We chose Flexico’s Sensogrip because of its simplicity and quality. In short, it is the right consumer application for our products.”