LPR wins pooling contract

The European specialist for pallet pooling, La Palette Rouge (a division of Euro Pool Group), has won the pallet pooling contract for Kellogg’s across Europe.

The new contract will see LPR manage the entire pallet pool for Kellogg’s cereal brands as well as Pringles.

Extending the existing UK relationship, Kellogg’s has awarded a full pallet contract to LPR in key production countries such as Belgium, Germany, Poland and Spain and will take advantage of LPR’s expert knowledge in FMCG logistics. LPR started working with Kellogg’s in Belgium, Germany, Italy and Spain in January 2015, and is celebrating a smooth transition. The new contract will see an estimated volume increase of over two million pallets per year.

Leon van Haaster, sales director – Strategic Accounts at LPR, says: “I am thrilled to announce that LPR has won the famous Kellogg’s contract. We have demonstrated our flexibility and have adapted our services to meet the requirements of the Kellogg’s business. We look forward to building on our strong relationship with Kellogg’s and creating a comprehensive, bespoke service which serves Kellogg’s needs perfectly, both presently and in the future.”