12 April 2012 – Payne’s printed tape offers pack resealability alongside high impact branding and the opportunity to reduce costs and waste.

The tape is located on the outside of the product’s primary packaging, users simply open the pack, consume or use some of the contents, fold the pack back on itself before peeling back then placing the tape over the top, securing the rest of the product.

Brand owners are offered a range of stylish and eye-catching design opportunities which can help ensure on-shelf standout and additional on-pack communication.

For consumers, resealable packs offer a wide range of benefits. They act as a portion control mechanism and help cut food waste, with no need to throw away any unused product, or move the contents into a separate storage container.

The packaging is much more functional and intuitive, helping to keep food cupboards tidy and being easy to locate and to use.

For brand owners the promotional possibilities offered by printed tapes mean messaging can be easily updated or tailored to specific customers by changing the tape and not the whole pack graphics.

This avoids the time, financial, stock management and environmental costs associated with origination of a complete new pack design and potentially reducing waste from packaging. Short run promotions or branding messages can therefore be easily instigated, keeping them more relevant and fresh for the target market.