Ferrero delivers full US launch of new Nutella Peanut series
Nutella's new peanut edition was revealed at last year's Sweets and Snacks, and now gains its full commercial roll-out. Pic: Neill Barston
Following its official unveiling at last year’s Sweets & Snacks Expo, Ferrero has delivered a full roll-out of its much anticipated new Nutella peanut flavour product series, writes Neill Barston.
Confectionery Production was on hand to cover its big reveal last summer in the US, with its development reportedly being made across several years of key research and development, driven in response to consumer demand for familiar, nostalgic tastes.
As the company noted, the new flavour marks the brand’s first flavor innovation in its over 60 year history, with the fresh launch targeting the core snacking market (see our exclusive video review of Sweets & Snacks Expo below, featuring the new Nutella series).
Noah Szporn, Senior Vice President of Spreads, Ferrero North America, felt the new series would have a strong impact on the market.
He said: “”Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years.
“Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”
Pop up Nutella
As the company noted, its new product roll-out also includes its first ever Nutella Peanut Pop-Up, which will be taking place in New York City’s NoHo at 372 Lafayette Street for one weekend only, May 16–17, as part of its nationwide launch this month.
Moreover, as the company explained, the free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games, rewards, and the ultimate snack worth playing for.
Guests flow through a series of quick-hit games, each one unlocking something new including Nutella Peanut-themed prizes, personalized keepsakes, and the ultimate reward: free Nutella Peanut sandwiches and dippable snacks. The release is being backed by a full social media campaign, which builds on the momentum gained by the brand from its recent Artemis II moon mission exposure.
