Hershey reveals Winter Olympics chocolate gold medals backing Team USA
Hershey's Winter Olympic chocolate medals. Pic: Hershey
Hershey has entered into the spirit of the 2026 Winter Olympics and Paralympics in Milan, as the business unveil limited-edition chocolate medals in support of Team USA, writes Neill Barston.
As the company explained, its timely confectionery creations have been developed with embossed designs and wrapped in gold foil, coincide with the first chapter of the brand’s new campaign
The initiative, titled, “Hershey’s. It’s Your Happy Place.” brings to life the belief that happiness is the real gold. These exclusive Team USA chocolate medals were put on sale on the TikTok Shop on February 13, 2026, and at The Hershey’s Store on February 14, 2026.
Designed to put fans at the heart of the celebration, Hershey’s is extending the campaign digitally through custom augmented reality (AR) lenses on Snapchat and branded effects on TikTok. Each activation lets users unlock and interact with a digital version of the Team USA chocolate medal – turning everyday wins into shareable celebrations and capturing personal “medal moments” throughout the Olympic and Paralympic Winter Games.
“For generations, Hershey’s has been part of life’s simple, authentic moments of happiness, and the Olympic and Paralympic Winter Games are no different,” said Katrina Vatter, Senior Brand Manager at The Hershey Company.
“We created these bespoke chocolate medals, both physical and digital, to turn watching Team USA into a shared experience, inviting fans to celebrate their own everyday wins and discover that happiness is always within reach.”
Hershey’s has also partnered with two additional celebrated athletes, along with five previously announced Olympic and Paralympic winter athletes and their families, for its campaign.
Amy Purdy, three-time Paralympic medalist in snowboarding, and Aly Raisman, six-time Olympic medalist in Gymnastics, will share their untold “real gold” medal moments on Hershey’s social channels throughout the Olympic and Paralympic Winter Games. Their reflections spotlight happiness found off the podium – in teammates, community, family, and the everyday triumphs that give meaning to the journey.
